WAHM Information – The Who, What, Where, When, Why & How

In beginning a discussion on WAHM information, the first question many people are probably pondering is "What is a WAHM?" Well, it is not a singing group from the '80's. It is actually an acronym for "Work-At-Home Mom" (or Mother). A WAHM has chosen to not only be a SAHM (Stay-At-Home Mom), but a mom who has decided to work from home too.

Naturally, the Who in our conversation is a mother. She may be married, single, with one child or several. She could be the mother of a newborn or an experienced mom of older children. Whoever she is she has come to the decision that working from home is an improvement to working outside the home.

The When may occur sometime after a woman finds out she will be a mother. Perhaps, it is because she believes that it is to her and her child's advantage to seek a better solution to the daycare situation and the normally rigid employment requirements associated with a J-O-B. Not so long ago, it was much harder for women to make a living at home because there were not many prospects. However, because of the advances in technology in general and the Internet specifically, opportunities to work from home currently abound.

Now the Why is due to various factors that are important to each particular mother. It may be costs of daycare and traveling, convenience, work hour flexibility, a sense of motherly duty to care for her children or even just the desire to care for them because she loves them and knows it is best for them. Also, she may have the talent and passion in a certain area and wishes to start her own business. Thus working from home is a great way for her to begin.

Now how about the Where? I hear you smugly answer, "Obviously, it is at the Mom's home." However, the answer must be much more specific than that. For Instance, where exactly in the house will she locate her business area? Will she need only to incorporate a small desk in a room or will she require a professional office to meet clients? Wherever the home office is located, she must make sure not to blur the line between home and business. Far too often, a work-at-home mom will permit toys and children to creep slowly into her workspace that inevitably will disrupt her work. While the whole idea was to be with her children, she must maintain a quiet place that is all her own to be able to concentrate when she has to on her tasks.

The How has countless possibilities. There are so many businesses that can be run out of a home whether selling a product or performing a service. There are the obvious ones like running eBay auctions, direct selling like home parties and websites selling products that are fulfilled by drop shippers, but they are just the tip of the iceberg. Many people assume that a WAHM is always self-employed, but that is not necessarily true. Some women prefer the stability or security that working for someone else gives them. They may not wish to develop a business of their own or tackle the responsibility and headaches that being a self-employed person must handle daily. So instead, she may opt to apply for a telecommuting position with a company. Whether someone else employs her or she is the business owner, it is imperative that she always portrays a professional image to her boss or clients. Otherwise, her employer may feel she is slacking off and her clients may not feel she is serious about her business.

With any luck, this overview of WAHM information has inspired a few potential WAHM's to consider taking the plunge into the rewarding experience of caring for their children while at the same time meeting the needs of providing an income. Possibly instead of jumping right in, the cautious WAHM may try working at home part time until she is sure that it is the solution for her situation.

Affiliate Marketing - The Art of the Squeeze Page

Affiliate marketing's one of the quickest methods to generate cash flow on the web today.

Among its many benefits is the fact that you don't have to spend time or money researching and developing a new product. All of this has been done for you by the product owner.

This is a tremendous burden lifted off your shoulders because this is usually the most costly aspect of any business venture.

A word of caution though, you should still do a little research yourself as to whether the market wants the product you are looking to promote and whether the price point is fair and reasonable enough to attract a big audience.

Once this is done and you have found the product or service you want to promote and are satisfied with the affiliate program you should set up what is referred to as a squeeze page.

Simply put, a squeeze page is a one page pre sales letter that entices the prospect to leave their name and email address in order to receive more information on the product or service of choice.

There are several points to be made for this superb sales tactic. Number one, you set yourself apart from all the other affiliates promoting the same product. Number two, you build your own opt-in list that you can promote other products to.

So what do you need to use this tactic? A few basics and a little skill.

The first thing you need is a web hosting account and domain name. These are very inexpensive these days and are a must have for anyone who is serious about doing business online.

Second is an autoresponder. These too are fairly inexpensive. Many hosting accounts will now offer free autoresponders with their service.

Third is an HTML editor. There are several free editors out there that are easily found through a quick search. Nothing fancy is needed, just a simple user friendly application.

And the final ingredient is a little copy writing skill.

Here is a tip on what to write on your page: Go to the product sales page. Pick out the highlights, the biggest benefits you can see offered. Think about what other benefits there are that may not be stated already and jot them down.

Now go into your HTML editor and put together a small sales page using a good headline, subhead and bullet points listing all the benefits you gathered. This is where the copy writing skill comes in.

Put the email capture form generated from your autoresponder on the bottom of the page. Let your prospect know that by leaving their name and email address you will then reveal this highly coveted tool, piece of information, service or whatever it is you have and they so desperately want.

Do not mention the name of the product or service on the capture page, just the benefits. The reason for this is because they may have seen this product or service before and were sitting on the fence about it and you want the prospect to purchase through your link. You are going to nudge them over the fence with your presentation.

All you are trying to do is build interest, pique their curiosity and whet their appetite for more information.

Set up your autoresponder with 6-7 emails that go out in 3-4 day intervals, each building on one of the benefits mentioned on your squeeze page.

Then add in other related services or products that you are an affiliate of. Repetition is the key and your squeeze page gives you that advantage over other affiliates.